Idents

For our film's production, we need to design an ident for our production company. First, I will look at a number of idents of existing production companies.

This is the ident for BBC Films, a UK production company that, while it has produced some big films in the past, often produces low budget films like ours. Their ident has fairly simple text which perhaps reflects the straightforwardness of their films and how they are less blockbuster-y and more down to earth. The ident animation is very nice and suggests to the audience that they will enter another world as they watch the film as there is a supernova-esque effect.

This is the ident for Dreamworks, which is a much bigger production company than BBC Films and produces many high-budget blockbusters. The ident is longer and uses a more complex animation. It really suggests to the viewer that they are about to watch a very professional, entertaining film. Like BBC Films, the idea of dreams and clouds suggests that the viewer will enter another world with the film.

This is the ident for Pathé which is a French production company that has produced many films of varying budget. It is a fairly simple animation of a mobile turning which displays the company logo. The text and shape of the mobile is slightly eccentric which reflects the eccentric nature of their films such as James and the Giant Peach, Bride and Prejudice and Mr. Nobody. The ident as a whole as well does not suggest one is about to see a saccharine, disposable blockbuster.

From this research, I have concluded that for our ident I would like to have something that reflects the nature of our film. Not something as "nice" as the Dreamworks ident but slightly harsher although still appearing stylish and urban as our film is. I think we should keep the animation fairly restrained as our production company would be focusing on low budget films based on content rather than effects; our animation should be slick and succinct.