Audience Research

1) Do you like films?

Yes.  30

No.       0

This result suggests that films are universally popular. We did ask a range of age groups but the majority were in the 16-25 range.

2) Where do you watch your films?

Cinema 17

DVD/Blu-Ray 17

Television 12

Online/iTunes 17

Cinema, DVD and online downloads appear to be the most popular ways to watch films. The reason that downloads are now as popular as going to the cinema may be because the 16-25 age group that watch the most films are taking advantage of the large amount of films available to download illegally. 

3) How many times per week do you watch films?

Once a week 16

Twice a week 8

Three times a week 5

Four plus times a week 1

Once a week appears to be the most common film-watching frequency with only a small amount of people watching three times a week or more.

4) Which cinemas do you go to?

Arthouse 16

Multiplex 20

West End cinemas 2

City centre cinema 4

Considering that most of the people we asked lived in the suburbs, it is not surprising that they mostly visited arthouse and multiplex cinemas which are generally placed in suburbs. I think to get a better idea of which cinemas are most popular we would have to ask people in a range of different areas.

5) What food/drink do you get when you go to the cinema?

Sweets 13

Popcorn 16

Fizzy drinks 8

Nothing 6

Hot food 0

A lot of people buy popcorn and sweets as they are the classic cinema staples. A surprising amount of people buy nothing but that could well be because they buy food beforehand as the food in cinemas is generally quite highly priced. Food and drink contribute greatly to a cinema's profit.

6) What persuades you to see a particular film?

Word of mouth 21

Critical reception 15

Advertising 14

Favourite actors 19

Favourite directors 9

Word of mouth seems to be a very common way if persuading someone to see a film. This is probably because people trust their friends' taste from whom they generally receive word of mouth recommendations. Favourite actors was also high probably due to people being familiar with the actors and that helping them to enjoy the film and know that there will be a certain degree of quality because of them.

7) What kinds of films do you prefer?

Rom-com 17

Science fiction 16

Thriller 24

Musicals 8

Horror 10

War 16

Drama 15

Comedy 23

Thrillers, comedies and rom-coms were very popular, possibly because people like to use films as a way to relax and as a form of escapism and don't necessarily want to watch something as cerebral as war films or dramas quite as frequently as comedies etc.
 

8) What do you like about thrillers? 

Fast paced, clever, suspense, action, realism, escapism, plot twists, thought provoking, ambiguous, interesting, exciting, stylish.

9) Do you have any favourite actors? If so, which ones?

Blake Lively, Tom Hardy x5, John Cusack x2, Megan Fox, James Franco, Leighton Meester, Beyonce, Ashton Kutcher, Ryan Gosling x4, Robert de Niro, Dustin Hoffman, Al Pacino, Kirsten Dunst, Sofia Coppola, Christian Bale x2, Gene Hackman, Matt Damon, Morgan Freeman, Tom Selleck x12, David Lynch, Daniel Day Lewis, Chris Tucker x2, Malcolm McDowell, Britney Spears, Jack Nicholson, Tom Sizemore x2, Mark Ruffalo, David Cross, Clint Eastwood, Mark Paul Gosselar, Val Kilmer, Jim Caviezel, Nick Nolte x2, Seth Rogen, Jay Baruchel, Jason Segel, Kristen Bell, Paul Rudd, Steve Coogan, Bill Hader, Michael Cera, Jesse Eisenberg, Anton Yelchin, Tom Hiddleston, Owen Wilson x3, Steve Carrel,  Tom Cruise, Zoe Saldana, Robert Downey Jr, Maggie Gyllenhaal, Jake Gyllenhaal, James Caan, Michael Fassbender x2, Benedict Cumberbatch.

There is quite a wide variety of favourite actors although a lot of them can be grouped together into similar roles. There are the young, attractive girls, the attractive, charismatic leading men and the comedians.